15 August
Last Update: 15 August

Real Madrid and Barcelona Form a Partnership for Crypto and Metaverse!

Two of the biggest clubs in football are now formally members of the Metaverse. Real Madrid and Barcelona, two Spanish football teams, will work together on cryptocurrency and metaverse products. The United States Patent and Trademark Office has received trademark applications from Real Madrid and FC Barcelona (USPTO).

Real Madrid and Barcelona in Metaverse!

Metaverse trademark attorney Mike Kondoudis shared the news on Twitter. According to the news, on August 11, Spanish football clubs Barcelona and Real Madrid are partnering on a joint cryptocurrency and Metaverse trademark application. Within the scope of the partnership decision taken by its competitors, there are virtual reality games, clothes, shoes, hats, cryptocurrency transaction management software, and similar initiatives.

In recent weeks, Barcelona has gained recognition in the NFT industry. The NFT, which honors famed footballer Johan Cruyff's famous goal, sold for $693,000. The first piece of digital art to represent the club's heritage and legendary Johan Cruyff goal. In the upcoming months, the club has stated that it will release 9 additional songs. To assist Barcelona's Generation Z supporters, NFTs will be developed. It has also been appearing as a component of a plan to use new technologies to motivate people.

Metaverse and NFT Trademark Applications Hit Record Levels!


Expansion to Web3 and related trademark applications is not limited to football and sports. According to the responsible trademark office, Mastercard has filed at least 15 trademark applications related to cryptocurrencies, NFTs, and Metaverse. By the end of December 2021, Walmart had filed at least seven trademark applications indicating its retail group's entry into cryptocurrencies and NFTs. Also, the American bakery company Panera has registered a trademark for 'Paneraverse'.

Between January 1 and May 31, it was announced that more than 2700 Metaverse-related submissions were made to the USPTO. In the same period last year, there were only 507 applications. According to McKinsey, global investment in Metaverse reached $120 billion by May this year. Moreover, the investment made until May has more than doubled last year's total since then. In addition, according to the statements, the number of trademark applications made to the USPTO regarding NFTs is increasing. According to Kondoudis, more than 4,000 NFT-related trademark applications were registered with the USPTO in the first 3 months. In addition, last year, this figure was only 363.


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